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Braun Era

Dietrich Lubs

Dietrich Lubs was a senior member of the Design Department at Braun, AG. He started working at Braun on July 1st, 1962. He retired from Braun in 2001. Mr. Lubs ultimately served as the deputy director of the Braun Design Department starting in 1995. Mr. Lubs' design work spanned across the entire Braun product spectrum including graphics for HiFi equipment, Shavers, Kitchenwares, Hair Care, and the LECTRON product line. He also personally designed wrist watches, hair dryers, calculators, and wall clocks, specifically the hair dryer “FuturPro”, the alarm clock “AB1” (1987), the calculator “Control ET 55”, the ABW 41 Wall Clock, the AB 10 Analog Watch, and the BNE001 ET66 Calculator shown below.

In November of 2013, I had the honor and pleasure of dining with Mr. Lubs at my hotel and was able to gain some insights into the Braun era of the LECTRON. In the photo below, Mr. Lubs is pointing to one of his design projects for the LECTRON - the 1300 Demonstration model. He designed the symbols for the large demo blocks for this model and for the other 2 demonstration models - the 3102 and the 3201. He also designed the symbols for the larger blocks in the Buchlabor model.

In the June 28th, 2014 photo below, I am holding one of the many ingenious products Mr. Lubs designed which in this case is a pocket travel alarm clock. It worked perfectly to wake me up for several early morning meetings during my 2014 trip!

Mr. Lubs accompanied Günther Stabe and myself to the annual Braun+Design meeting in Darmstadt on June 28th, 2014. In the photo below Gunter and Mr. Lubs review some of Günther's engineering designs using the LECTRON system for prototyping.

Mr. Lubs knew Mr. Walter personally and they both worked in the same building but on different floors at 22 Russelsheimer Strasse in Frankfurt. Mr. Lubs authoritatively identified Mr. Walter in the LECTRON Braun era photograph shown on the Introduction page under the LECTRON - MW Era tab. For good measure, here is different photo of Mr. Walter.

Mr. Lubs informed me that Braun management had made a decision in 1972 to divest themselves of all toy and education product lines. These lines were not part of their core business. According to Mr. Lubs, Mr. Walter had led the LECTRON division at Braun since the Fall of 1967 when Braun acquired the LECTRON sales agency from Deutsche Lectron, GmbH. When Braun announced this decision, Mr. Walter asked to and was allowed to purchase the LECTRON business for a relatively small amount of money.

In March of 2002, the Werkstätten Messe (Fair), a four day show highlighting the work and products produced by 120 sheltered workshops all over Germany was held in Offenbach. Mr. Lubs was on the show jury led by the chairman Volker Fischer. The jury awarded the First Prize to the RWO in recognition of the LECTRON system. The jury noted that creating circuits of all sorts following the graphical symbols on each block made the LECTRON system ideally suited to stimulate playful learning.

After the 2002 fair, Mr. Lubs joined the LECTRON development team which also included Mr. Wolfgang Schrank, Mr. Norbert Cahn von Seelen, and Mr. Gerd Kopperschmidt. The roles these individual gentlemen played in the LECTRON history is discussed under the LECTRON - RWO tab. Mr. Walter was likely not well enough to participate, as he was suffering from Parkinson's Disease.

Mr. Lubs continues to be very active in the product design world and is a much sought after consultant for his knowledge and expertise.